These terms have gotten to be cliché over the years.
Craft: Another term that is truly hard to design. I think of time consuming. I think of different. I think of passion. I think of all of those things are craft.
Handmade: I do use ovens, and food processors, and blenders. But I do make it all myself. This term is still quite gray!
Small Batch: Even though I am excited to begin making larger batches, I would still consider mine a small batch process. I believe in the smaller batch products. It’s not just making fewer products each time I cook, it is everything that goes into it. It’s taking the time to taste the end product, to make sure it’s perfect. It’s about heating slowly, to reduce at the right timeframe.
Local: I am looking in the salsa aisles of some of the respected grocers in Minneapolis, and they have a LOCAL tag on a salsa jar made in Wisconsin. I mean.... it’s over an hour away, and not even made in the same state, but it’s local? I wouldn't expect a LOCAL tag if I was in a grocer in Wisconsin.
I am proud to be producing a craft, handmade, small batch product. Buying local is also really important.