You’re at the grocery store. It’s a Tuesday. At the office today you had three conference calls that should have been e-mails and Greg from accounting would. not. stop. talking. You hurried out of work, grabbed the kids from soccer practice, and a few things are clear: You’re hungry, you’re tired, and you’re eager to get home.

After grabbing some grapefruit and searching for sausage, you finally find yourself in the holy grail of grocery store aisles – it’s salsa time. We know many of you shop by price. As a family-run business, we understand the importance of being price-conscious; it’s easy to toss the cheapest option in your cart and call it a day. However, as the creators of craft-made, locally-produced Double Take Salsa, we’re challenging you to look at the list of ingredients on that cheap, watered down salsa you’re about to purchase. If there are more than two ingredients you can’t pronounce, consider why the price point is low.  (Also worth noting: Just because you can pronounce water doesn't mean it's a valuable ingredient. Think about what water tastes like – nothing! Nada! Zip! The higher up the ingredient list it is, the less that salsa is going to taste like salsa – and more like, well, nothing.)

The old saying is true: You get what you pay for.

Our promise at Double Take Salsa is that you’re going to get the best salsa, crafted with the best ingredients. Period. No cutting corners, no sourcing artificial placeholders. We know nothing can take the place of authentic flavors made with real ingredients. That’s why you’ll never find us taking a shortcut on the way to creating our unforgettably complex salsas and hot sauces.


The next time you’re in the grocery store, take the Double Take Challenge and choose one of our salsas over an old standby that uses hard-to-pronounce ingredients. Feeling lazy? Shop from your couch. Whether you’ve enjoyed our salsa before or are trying a variety that’s new to you, get in touch with us on our Facebook page and let us know what you think! (Spoiler alert: It’s totally worth it.)